WHITE-HAT SEO
As opposed to a black hat SEO technique, a white SEO technique refers to the use of simple methods to enhance the ranking of your site on a search engine. These methods are entirely ethical and in sync with SEO guidelines.
TECHNIQUES OF WHITE-HAT SEO
Some of the known white-hat SEO techniques are mentioned below
Internal Linking
A search engine tends to rank a site higher if it links all its pages simply and easily. This can quickly be done by adding text links to the bottom of the pages.
Reciprocal Linking
By exchanging links with other web admins, you can get additional links to your site. This will boost your SEO ranking. However, it would help if you remembered that a search engine rewards you only on genuine connections. Therefore, do not use any artificial method to gain links. Link only to those sites that have similar business operations as you have or at least contain keywords that you can target.
Content Creation
A site that contains rich and unique content is equally popular with human visitors and search engine crawlers. Interesting content will also help you gain links from another place that may find information handy for them.
Use of blogs and forums
Make blogs and forums to build links. But don't use spam blogs or forums. Instead, write genuine and informative pieces and post them on other sites where more and more people can read and become knowledgeable about these topics.