BLACK-HAT SEO
Black Hat SEO, also known as spam indexing (opposite to White hat SEO), refers to unethical techniques employed to achieve higher search engine rankings. These techniques are against the search engine guidelines and may result in a site getting removed from the search engine index.
TECHNIQUES OF BLACK-HAT SEO
Some of the techniques that form the characteristics of black hat SEO are;
Keyword stuffing
Keywords play the most crucial role in search engine optimization. Unfortunately, some sites will stuff their web content with too many keywords to rank higher on search engines. This may work temporarily; in the long run, it's only going to result in your site getting penalized by a search engine like Google.
Use of Hidden texts or links
One of the most prevalent black hat SEO techniques is putting keywords in white text on a white background. This is done to attract search engine spiders. However, you will be caught in the long run, and your site is removed from the search engine index.
Use of link farm to generate links
link farm is a process of reciprocal links with Web sites to increase search engine optimization. This is driven by one of the SEO rules, which say that the more places you link to yours, the higher your ranking goes because, the more links indicate a higher level of popularity among users of the Internet.
Use of Doorway or Jump Pages
A doorway page refers to a "fake" page that a user can't see. It is used to attract search engines and tricking them into indexing the site higher.
Use of duplicate content
Some sites would steal content from other sites and display them as their own. This is again done to attract search engines.
Spamming forums and blogs
Spam forums and blogs are also a typical black hat SEO technique to gain a higher search engine ranking. These blogs and forums generally contain stolen or unauthentic content full of links. Black Hat SEO is undoubtedly tempting as some of the tricks it uses work for a specific time. They may even end up getting a site higher ranking too.