I invite you to take readers through the history of search engine optimization as we know it.
As the first signs of SEO emerged alongside the dawn of the internet, few would have predicted the vast impact it would have on daily life such a short time later.
SEO connects a generation of knowledge-hungry individuals to target information through a network of personalizing.
The First Signs Of Life (1991-2002)
On August 6, 1991, Tim BERNER-LEE launched the world first website. Over the years to come, many more websites emerged offering users information with bare-bones usability and optimization.
Major Competitors like Yahoo(1997) And (1997) entered the scene to simplify how data is indexed and delivered.
Future search giants like google began to see the opportunities for connecting users to more valuable content and worked to implement the rules and regulations of the internet we have today.
The Early Days (2003-2005)
The Period brought many updates that penalized terrible linking practices and keyword stuffing to improve indexing.
The Birth of local SEO helped connect users with valuable information near them, such as maps, locations, store hours, and mobile results.
The Middle Ages (2006-2009)
The Period ushered in features like google universal search to offer more engaging content media in search results such as news, images, and video. In addition, real-time updates from Google News, Twitter, and newly-indexed content blended the need for optimization with timely-focused content.
This user-focused approach to SEO helped lay the foundation for a more captivating and personalized web. As a result, marketers began optimizing new content media for search to increase exposure.
The Enlightement (2010-2012)
A massive change occurred, forcing brands to earn rankings through quality user-focused content or face penalties in search.
New features like the google knowledge graph rolled out to include panels in search engine results pages (SERPs) that offer immediate answers without the need for users to dig through content.
To successfully optimize a website, marketers developed valuable and shareable content focused towards .